Recently, Mamapride has been in the news with a considerable magnitude of response from netizens. While marketing gurus will argue, there is no such thing as bad publicity, there is a need to set the record straight to ensure the philosophy behind this innovation is preserved.
Much has been said with regard to the impact of information and communication technology on the way we perceive things and react to our virtual surrounding. We are witnessing an era where the computer mediated communication is stripping human from their conscience and civilized persona hence unveiling our raw instinct in the form of sarcasm, derogatory and distasteful response or remark. As a result, there is a sense of increasing fragmentation to the fabric of this society with escalating polarization of opinion and belief. In a heterogeneous society like Malaysians, whose access to social media is rapidly transcending every layer of its land, this disparity is being pronounced now more than ever.
This goes against the spirit and philosophy of Mamapride.
There are many faces of extremism but they all share the same origin, that is ignorance. The failure to understand result in being misunderstood. Further misunderstanding hinder reconciliation and progress. At Mamapride, healthcare professionals gather to generate ideas in order to pave the middle path in this very demanding time. They seek engagement with stakeholders from various perspective besides personnel from diverse background. The stakes are high but it has always been the struggle that they are willing to shoulder. To strike the right chords that resonates harmony across religious rulings, racial diversity, ethical dimensions and medical standards. Far from body shaming or policing, Mamapride wishes to offer a safe alternative to women. To allow them more freedom of choice to uphold their dignity and modesty.
Transforming vision and ideas into a tangible product, the maternity pant is designed aiming to accommodate modesty for the mother and attending medical staff while at the same time adhere to the highest standard of intrapartum care, allowing necessary monitoring and intervention to the mother and baby. It has been used during instrumental delivery where forceps were used to deliver the baby without any issues. In case of emergency caesarean section, the pant can be conveniently ripped off as in conventional cases where, for hygienic reason, the maternity garment is normally changed while preparing to send the patient to operation theater. It has also undergone a thorough review and revision by obstetricians and midwifery staff. At the moment, it has been approved to be used by women in labor at several hospitals across the country.
Yet after more than 500 products sold, the journey is still far. The team is still far from retire rich, retire young. The business is barely reaching breakeven. As with any innovations, there are still many hurdles to get through. But Mamapride is willing to face it all with its strides. There are many ways one can choose to live this life. One can decide to be part of a problem or instead try the best to be part of the solution. And that, has made all the differences.