A rental company in Orlando, Florida, is offering "halal vacation homes" with curtained pool decks and rooms with prayer mats and copies of the Quran. A British company's app lists gourmet restaurants serving halal meat in London and Dubai, while a Boston-based developer's app offers travel guides for 90 cities with local prayer times and a compass pointing Muslims toward Mecca for daily prayers.
The so-called "halal tourism" market was once seen as a niche revenue stream, limited to pilgrimages like the multi-billion dollar-a-year revenue stream generated by Muslim travelers to Mecca.
But now there's a movement in the tourism industry to widen the "halal tourism" market to cater to Muslim travelers worldwide, particularly those from wealthy Gulf Arab states.
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